branding  //  design  //  EDUCATION

A brand is more than visuals...it's an experience.

What we love the most is that she learned about US to make sure our brand and website was an excellent representation of who we are and the work that we produce.

DEVIN AND KATHRYN 

Our confidence as both business owners and educators has soared.

latasha haynes

The experience was so wonderful that I haven't stopped talking about this designer to every creative entrepreneur that I meet who is looking for a rebrand or new website!

NICOLE STARR

I felt heard, understood and valued.

COURTNEY LARSON

EXPERIENCES

custom design

VISIT SITE

ANCHOR & VEIL

EXPERIENCE

NARRATIVE

Our greatest desire is to combine our love and heart to create bold yet intimate images that evoke emotion.

project

Meld two different personalities together into a brand that captures elegance, while keeping it real.

final thoughts

Working with Erica was better than we could have imagined. We have worked with other designers before and have been disappointed, not only by the lack of response and detail but even a lack in the ability to implement our personality into our brand. When we met Erica, we were BLOWN AWAY by how valued we felt by her and her ability to really bring our vision to life, which is very difficult since our brand and work is very different than most out there! Without a doubt, we think that Erica is one of the best in the business, her work speaks for itself but you don’t really understand all that she doesn’t until you actually work with her. She is ahead of the game as far as design and is a wealth of knowledge. What we love the most is that she learned about US to make sure our brand and website was an excellent representation of who we are and the work that we produce. Because of this, for the first time ever, we now feel like our clients understand who we are and are hiring us because of us and our work. As brides pull up 15 tabs of photographers to find the one they want, we know that our website will stand out and have a higher chance of booking us and its all because of Erica!

Devin & Kathryn Robinson

VISIT SITE

INLOVENESS

EXPERIENCE

NARRATIVE

Photojournalism believes that the best moments are honest ones. 

project

Create a tool in which the author can narrate and document the stories of those in front of the camera.

final thoughts

In a word, Refinery Original is legit. I knew I had only begun to scratched the surface of my artistic voice and that it was time to seek out someone who could listen to what I had spent 5 years discovering and make it into a total branding identity. When I learned that Erica & James were now working exclusively with Showit (a team I adore as well), hiring them to build my website was a no-brainer. From conception to the final site, working with Erica & James has been an amazing experience. I felt heard, understood and valued. It's just icing on the cake that I now have a website that attracts my ideal clients and tells the story of who I am. I almost cannot wait to see where my journey takes me now because I know that I have friends and a community looking out for me and helping me share my vision with the world. Thank you, Erica & James!! 

Courtney Larson

iKE AND TASH

EXPERIENCE

NARRATIVE

Photojournalism believes that the best moments are honest ones. 

project

Create a tool in which the author can narrate and document the stories of those in front of the camera.

final thoughts

For years, we wanted a brand identity but didn't know just how exactly to go about making that happen or even communicating it because our hands were in so many things. In a industry that shouts specialize, we have found our business to be successful with a focus on many things that make us happy. Working with Erica - we were able to identify our strengths as a business and really bring those to the forefront and create a brand that not only really represented us, but made us feel professional and communicated the values that were more important to us. We have had more bookings then ever since re-branding and our confidence as both business owners and educators has soared. We love our site so much and are so thankful for the process that Erica used to pull out best self's forward. Erica took all that we have been and where we wanted to go and created an amazing cohesive identity for us that reflects all of the things that make our business important! 

VISIT SITE

Isaiah and Latasha Haynes

KACEY LUVI

EXPERIENCE

NARRATIVE

Culmination of heart and soul with a passion for balanced living and finding the JOY in everyday.

project

Design a brand that delves into the reality of living life in a wholesome, satisfying way.

VISIT SITE

KRISTA RESNICK

EXPERIENCE

NARRATIVE

I exist to give others a voice, to make sure their stories are told and encourage them to be brave.

project

Design a brand that captures the beauty of confidence and hope.

VISIT SITE

SHELBY PHOTOGRAPHY

EXPERIENCE

NARRATIVE

Genuinely demonstrate how much I care about my clients, their experience, and how I made them them

project

Design a brand that portrays beauty, comfort and gentility. 

final thoughts

Erica (love her) has been a dream to work with and I am soooooo happy how she brought my vision to life! I have dreamed of having a custom website with beautiful branding for quite some time. As soon as I met my designer and learned about her values and philosophies, I knew she was the one to make it happen! Her words.. Do it strongly. Do it boldly. Do it well. spoke to my heart in so many ways. She did such a great job, I love it!

VISIT SITE

Cindy Schultz

HOW IT WORKS

HANGOUT

CREATING A BRAND THAT PULLS THE HEARTSTRINGS

We understand the intimidation of a big investment, which is why we want to meet with you before we ever discuss scheduling and cost. A brand defines your business and because your business is a representation of you and your passion, you should define your brand. We want you to feel confident in your decision of hiring us. Ultimately, we want to see you succeed and no monetary gain would interfere with that desire. 

HANGOUT

You love us. We love you. We're moving to the fun stuff!

Through an extensive questionnaire, image curation, copy writing and inspiration pieces, we will begin to lay the groundwork of your brand. Client homework allows the process to work seamlessly and effectively. This step begins the process of filtering through the noise of ideas, visions and dreams and get straight to the heart.

CLIENT HOMEWORK

With all the heavy lifting know we're in it together.

Now that we have the groundwork laid, we can then start building, capturing the purest goals and vision and creating a brand that instills confidence and pride. Your brand is a portrayal of you and it is our goal to design a brand that harness the power of narrative and evokes emotion. 

BRAND CREATION

If there are happy tears -- even better!

After your brand is built, we'll sit down and strategize your launch. After launching numerous sites over the last few years, we have developed a pretty solid launch strategy. We want you to feel supported, confident and excited through the entire process, not just in your design!

STRATEGIZE

We're shouting from the rooftops right there with you.

The day is here and we are just as stoked as you are. We've been a journey for weeks and it is finally time to celebrate! The excitement and butterflies that you feel, ya, we feel them too. You're our newest friend and we can't wait to see you succeed. Grab your favorite celebratory drink (Ours, you ask? An affogato: espresso + icecream everyday all day, please and thank you!) and get ready to witness a new era in your business.

LAUNCH

1

2

CLIENT HOMEWORK

3

BRAND CREATION

4

strategize

5

LAUNCH

The goal isn't just a pretty site. The goal is a BRAND and it's our goal to give that to you.

HOME

MEET THE DUO

CUSTOM DESIGN

SHOP THE MARKET FLOOR

READ THE BLOG

CONTACT

HUSBAND + WIFE  //  PARENTS OF 5  //  COFFEE connoisseurs

brands + websites for creative entreprenuers

prebuilt brand experiences  //

Because a brand is more than visuals...

EDUCATION  //  DESIGN  //  CELEBRATION

Refinery Original is a design company and educational resource for creative entrepreneurs. We  believe in the power of narrative because through narrative unfolds a passion others are waiting to hear. We empower and education creative entrepreneurs to harness that power, refine their message and deliver a compelling truth -- their story. 

NAVIGATE

WORK

FAQS

AFFILIATE PROGRAM

COLLABORATION

SOCIALIZE

INSTAGRAM

FACEBOOK

TWITTER

EMAIL

CLOSE